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Marketing Research: An Applied Approach By Naresh K. Malhotra, David F. Birks, Peter Wills
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- Sales Rank: #2447627 in Books
- Published on: 2012-08-28
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 7.50" w x 1.50" l, 4.25 pounds
- Binding: Paperback
- 1037 pages
About the Author
Dr Naresh K. Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award. Dr David F. Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research. Peter Willsis the Chairman of Snap Surveys who are based in the UK and the USA. He is an Honorary Fellow at the University of Winchester and the Chairman of the Association for Survey Computing, the world's leading society for the advancement of knowledge in software and technology for research surveys and statistics.
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